5-9 October 2026
Visit Sweden FAM Trip Dalarna 2026 - for DMC / Incoming Tour Operators only
As a DMC / Incoming Tour Operator, you have probably offered Dalarna to your B2B customers before. But have you been there yourself? Have you experienced the leisure tourism products you promote? Or is Sweden new to you or your company? Then this FAM trip is something for you.
Our ambition is that this FAM trip will increase your knowledge of this particular part of Sweden as a leisure tourism destination and be the start of new and productive relationships between you and local Swedish suppliers. We hope further this will increase and improve your product portfolio of experiences in Dalarna for your B2B clients.
Discover a country where nature is ever-present – permeating our cities, innovations and minds. Sweden's nature inspires every facet of our lives, affecting where and how we live, what we eat and how we approach design, architecture and fashion. Welcome to 'dn. Welcome to Sweden, a destination of a different nature.
Some highlights of the itinerary are:
- Discover Dalarna's cultural story at Dalarnas Museum
- Go underground at the UNESCO-listed Falun Copper Mine
- Visit Carl Larsson's famous home in Sundborn
- Stay in scenic Tällberg overlooking Lake Siljan
- Bake traditional Swedish cinnamon buns
- Experience a Nordic lunch walk in nature
- See how the iconic Dala hors is made
- Discover the world of Anders Zorn in Mora
- Build new tourism products and local partnerships
- ... and of course there will be fika!
Welcome to Dalarna. Welcome to Sweden!
You will find the full itinerary here:
Visit Sweden FAM trip - Dalarna for DMC/Incoming
How to apply:
If you are a Travel Professional working at a local DMC or Incoming Touroperator in the Nordics and are interested in participating in this FAM trip, you can apply by filling out this application form.
Please note that you will be responsible for arranging your own travel arrangemens to Stockholm/Sweden if applicable. Transportation within Sweden as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.