FAM trip: Discover the originals – the hidden Swedish gems behind those weird IKEA product namesIf you are interested in participating in this FAM trip, please <a href="https://sv-se.eu.invajo.com/events/welcome/id/d29bdd50-fc85-11ec-9af5-5d554bcc616f" target="_blank" rel="noopener">apply here</a>. Please apply as soon as possible as availability is limited.If you have any questions please contact <a href="mailto:gabriel.dorch@visitsweden.com">Gabriel Dorch</a>, Travel Trade Manager UK

Biking in Sweden

Welcome to Malmö & Helsingborg in Skåne - home to the original Stubbarp.

Discover the Originals FAM trip 2022 - Malmö & Helsingborg in Skåne

Looking for originals in Helsingborg & Malmö

Helsingborg & Malmö

Itinerary

We use cookies to ensure we give you the best experience and to provide the best functionality on our website, such as maps and videos.

Cookies & analytics

Personal data policy

This website is run by Visit Sweden. We want as many people as possible to be able to use this website, and this document describes how visitsweden.com complies with the accessibility regulations, any known accessibility issues and how you can report problems so that we can fix them.

Accessibility statement

Code of Conduct

Swedish Workshop

We’re here to support and inspire you, our travel trade partners, to learn more about Sweden and to help you showcase Sweden.

Our Travel Trade team

Contact us

Sign up for our newsletter!

Sorry, the page you were looking for is not available.Would you like to visit our <a href="https://traveltrade.visitsweden.com/">start page</a> instead?