Welcome to Sweden’s Travel Trade website. Here you'll find everything you need to promote Sweden as a destination to your customers. If you sell Sweden, or want to, we're here to help.
Today’s Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.
Sweden is a nature-lover’s paradise. No matter whether your clients desire to traverse majestic landscapes, experience a blood pumping, adrenaline-fueled adventure or simply awe under the Northern Lights, they’re sure to find it here.
Swedes love and cherish tradition and in one way or another, there are many, many ways your clients can join in the fun of a Swedish traditional celebration.
Food and drink are central to Swedish Lifestyle. Our food and drink balance tradition with innovation, indulgence, integrity and nature, transforming ingredients that can be found locally into something your clients are sure to enjoy.